Struggling Sony slashes PS Vita price

Comment on this story


iol scitech sept 15 PS vita

REUTERS

The handheld gaming device PlayStation Vita.

Tokyo - Sony on Monday slashed the price of its struggling Vita handheld games console in Japan in a bid to spur sales of the device as gamers switch to free or cheap games played on tablet computers and smartphones.

The maker of Playstation consoles trimmed the price of its 3G Wifi version by 10,000 yen (about R1 000) to 19,980 yen, with all other models also reduced, it said in a statement.

Tablets and smartphones are encroaching on the gaming market, with handheld consoles in particular suffering. Sony this month trimmed its forecast for handheld sales, including the Vita and older PSP, to 7 million machines in the year ending March 31 compared with an estimate of 16 million at the start of the business term.

The Vita price comes ahead of a rare Playstation gathering in New York on February 20, when Sony is expected to reveal the successor to its Playstation 3 home console. - Reuters

Hungry for more scitech news? Sign up for our daily newsletter


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

     

Join us on

IOL-Social networks IOL-Social networks IOL-Social networks IOL-Social networks