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New online space for hospitality

Paris - Restaurants and bars all over the world can now register new domain names ending with .REST (dot-rest) and .BAR (dot-bar) in a new global online neighbourhood designed specifically for restaurants and bars. The simple and defined domain names categorise restaurants and bars so that diners, food-lovers and nightclub-goers can easily find them online.

.BAR, a domain designed for bars and nightclubs, and .REST, the abbreviation for “restaurant” in almost 30 languages and in more than 50 countries, are launching simultaneously in order to create a space on the Internet specifically for the food and beverage industry.

While most users are familiar with these common domains, the Internet Corporation for Assigned Names and Numbers has been adding hundreds of new domains to increase choice. Credit: sxc.hu

The domains, created by Mexico-based Punto 2012, were engineered by restaurant technology professionals working to make restaurants and bars more relevant, visible and easier to find online. The domains are part of a larger Internet trend, wherein domain endings categorise industries, making Internet addresses simpler and more accessible for customers. The .REST and .BAR domains are more precise, making Internet addresses more memorable offline, so that restaurants are easier to identify and recognise online.

“.REST and .BAR will connect the food and beverage industry with customers online,” said Aaron Grego, CEO of Punto 2012. “This is a perfect opportunity for businesses to grab a simple and easy-to-use domain name that describes their bar or restaurant with a descriptive name.”

.REST and .BAR domain names have already been reserved during trademark and early registrations by restaurants and bars from all over the world, including: United States, United Kingdom, Mexico, Spain, Denmark, France, Germany, and Russia, and also by major international food and beverage brands.

.REST and .BAR domain names can now be registered with registrars such as Godaddy, Name.com and 101domain. For more information visit,www.register.restandwww.register.bar.

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