London - The hours immediately following the birth of a child are traditionally a time for emotionally drained parents to share an intimate moment together.
But research shows that Britons are now sharing even these most private minutes with hundreds of friends online. A survey of 2 367 parents of children aged five and under found that on average, photos of more than two-thirds of newborns appear online within an hour.
It's not always parents who are the proud posters: 62 percent of parents said they posted the picture themselves, but 22 percent blamed other family members.
Justine Roberts, head of the parenting forum Mumsnet, said maternal pride and the ubiquity of smartphones make for a “potent combination” when it comes to baby snaps.
“For many Mumsnet users Facebook is the logical place to spread the good news far and wide,” she said. “But there are others who are left cold by the idea of sharing endless baby photos on social media.”
Three-quarters of parents surveyed admitted that following the recent media frenzy surrounding the royal baby they had been posting more pictures of their children online.
This element of competition is certainly responsible for some of the newborn pictures appearing online, with the poll finding that 22 percent of parents admitted uploading images in order to brag, or because theirs were “better” than other parents' photos.
Despite this, most of those surveyed professed that their motivation was pure, with 56 percent of respondents citing “keeping distant family and friends updated”, 49 percent wanting to “express love for their children”, and 34 percent saying that social media is simply a convenient place to store memories.
“For me, social media is simply platform for sharing experiences, be it good or bad,” said Greg Allum, a photographer from Brighton and a recent father. “What you see is as true as it gets in any published format. We all have our voice and it can be shared through these platforms.” - The Independent