Targeted tweets to reach specific audience

Comment on this story
Twitter. . 'Twitter is the last of the Big Four to go public.'

San Francisco - Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.

Advertisers can aim terse missives of 140 characters or less to Twitter users based on their geographic location or whether they access the service using mobile devices or personal computers, according to product manager Kevin Weil.

Previously, such “promoted tweets” could be targeted in those ways only after the messages were sent to all Twitter followers.

“We're introducing targeted tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a tweet to all followers,” Weil said in a blog post.

“Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country.”

Twitter has been testing the new advertising model for several weeks with companies including British Airways, Coca Cola and The Washington Post, according to Weil. - Sapa-AFP

Hungry for more scitech news? Sign up for our daily newsletter


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.