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Three things you should never tweet

Boston - How many of the roughly 175 million tweets that are chirping every day are worthwhile, wonders Harvard Business Review.

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (http://www.hbr.org). Any opinions expressed are not endorsed by Reuters.

Twitter just began rolling out a new search infrastructure that will allow anyone to search every tweet ever published publicly. Picture: Moeletsi Mabe. Credit: INDEPENDENT NEWSPAPERS

“Of the 175 million tweets generated each day, how many are actually worthwhile? Some are more valued than others.

Here are three types of tweets you should avoid sending, no matter how tempted you are.

1. Me now. If a tweet answers the question, 'What are you doing right now?' don't send it. Unless you're a celebrity, people don't care about your every move.

2. Whining. Don't complain about something unless you're also giving useful advice. Just like in person, people on Twitter don't like to listen to moaning.

3. Presence maintenance. Don't send a tweet for the sake of making your presence known. Instead of typing 'Good morning, world' wait until you have something insightful or useful to share.”

Today's management tip was adapted from “What Makes a Great Tweet” by Paul André, Michael Bernstein, and Kurt Luther. - Reuters

For the full post, see: http://hbr.org/2012/05/what-makes-a-great-tweet/ar/1

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