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Test Match Sofa was established in 2009 by Daniel Norcross, who quit an unfulfilling job in the city to pursue his dream of becoming a cricket commentator. The Internet-based, audio ball-by-ball cricket show, which covers all of England's matches, began in a living room in Tooting, where he and his friends sat on the sofa commentating on England's progress for anyone around the world who would listen.
Right from the very beginning The Sofa had some pretty impressive fans. Stephen Fry tweeted about it, comedian Mark Steel appeared as a guest, (as we now know, the great and the good LOVE to come on because it doesn't matter how much success you've had in other walks of life, cricket commentary is a closed shop unless you've played for England, or you're a broadcasting legend - or in the case of Aggers both - and there are a lot of extremely successful individuals who are also cricket tragics just dying to shout at bad bowling or rearrange the field for Andrew Strauss).
Two and a half years later, Daniel's brainchild has developed into an Internet phenomenon, reaching up to half a million users worldwide and regularly attracting five-figure listener figures for each international broadcast.
Guests from the world of cricket and the arts are a regular feature - in recent weeks Daniel has interviewed Dimi Mascharenas, Ed Cowan, Graeme Fowler, Colin Croft and Robin Jackman. The Sofa's style is unapologetically playful and chaotic: there are nicknames and jingles for all the players, and plenty of unruly arguments amongst the commentators, sometimes about serious cricketing matters such as DRS, sometimes about who's going to the shop for beer, "you'd need a heart of stone not to enjoy the Sofa" - Gideon Haigh.