The Fifa obsession with expensive watches led to another farcical episode at their Best Awards in Zurich this week.
Six Hublot Big Bang watches, worth around £10 000 each, were due to be presented to the individual winners.
But they disappeared somewhere between Fifa headquarters and the Zurich TV studios where the event was being staged.
Hublot representatives found another range of their watches at the last minute to present to the winners, who included Cristiano Ronaldo and Claudio Ranieri.
But it was ridiculous that Fifa were handing out luxury watches following the fiasco of the 2014 Fifa Congress delegates having to return the £16 000 Parmigiani timepieces given to them as gifts by Brazil’s football confederation.
Those delegates included FA chairman Greg Dyke, who wasn’t even allowed to donate his Parmigiani to charity and was in hot water with Fifa for not immediately handing it back.
Coach of the Year Ranieri is likely to be nonplussed by the Hublot fuss because he is an ambassador for rival brand Tag Heuer.
A Fifa spokesman said: ‘We are looking into what happened to the watches. They went missing somewhere.’