NBA, SuperSport agree TV deal

Comment on this story
Luol_Deng AFP Luol Deng of the Chicago Bulls. Picture: Gary Dineen/NBAE via Getty Images/AFP

Johannesburg – The NBA and SuperSport have agreed to a “multi-year” deal to broadcast live games in 47 territories in sub-Saharan Africa starting this season.

SuperSport's satellite television channels are available across much of the continent. The parties initially gave no details of how much the contract was worth or for exactly how long it would run.

Africa is a growing market for the NBA. Chicago Bulls forward Luol Deng was born in Sudan, and former NBA greats Hakeem Olajuwon and Dikembe Mutombo are from Africa.

The NBA opened an office in South Africa in 2010, hoping to challenge football as the continent's No. 1 sport. – Sapa-AP


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.