SuperSport on Wednesday signed a broadcast rights deal with the SA Football Association (Safa), and will broadcast all home and away friendly matches which Bafana Bafana participate in during 2013.
“The World of Champions is very pleased to add Safa’s content to our wide array of football and other sport,” SuperSport CEO Happy Ntshingila said in a statement.
“This is an extremely significant year for Bafana and we are proud that our subscribers will be able to support our national team through our exclusively live and high-definition broadcasts.”
The agreement includes pay broadcast rights to other Bafana matches that Safa has jurisdiction over, Banyana Banyana fixtures, men's and women's national age-group teams, and other Safa content, including development and grassroots football.
The deal would commence with the important Bafana Afcon warm-up fixtures to be played against Norway in Cape Town and Algeria in Soweto on January 8 and 12, respectively.
Safa development agency CEO Robin Petersen said the deal was long overdue.
“We have wished for some time to have our product broadcast by SuperSport, which is a leading and world-class sports broadcaster.
“The revenue derived from this deal will assist Safa with its development plans and afford substantial further exposure for our brand on the various platforms that SuperSport broadcasts on.” - Sapa