Red Bull X-Fighters World Tour 2014

at the Union Buildings in Pretoria

Bendtner in ambush marketing saga

Comment on this story


Bendtner_marketing

REUTERS

Denmark's Nicklas Bendtner lifts his shirt to reveal the name of a betting company.

Denmark striker Nicklas Bendtner could face sanction by Uefa after revealing the logo of a betting company while celebrating his second goal against Portugal in their Euro 2012 clash on Wednesday.

Pictures taken by a Reuters photographer show Bendtner lifting his shirt to show the name of an Irish firm on the waistband of his underpants.

Sponsors pay millions to be associated with the European Championship and governing body Uefa has strict rules preventing ambush marketing.

A spokesperson said Uefa was investigating the matter.

Bendtner scored twice in Denmark's 3-2 defeat by Portugal in Group B, prompting a spokesman for the betting company to release a statement praising his performance and claiming credit for Bendtner's good luck.

Denmark face Germany on Sunday in their final group game as they look to reach the last eight. – Reuters


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.

     

Join us on

IOL-Social networks IOL-Social networks IOL-Social networks IOL-Social networks

Business Directory