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Bendtner in ambush marketing saga

Cup Competitions

Denmark striker Nicklas Bendtner could face sanction by Uefa after revealing the logo of a betting company while celebrating his second goal against Portugal in their Euro 2012 clash on Wednesday.

Pictures taken by a Reuters photographer show Bendtner lifting his shirt to show the name of an Irish firm on the waistband of his underpants.

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Denmark's Nicklas Bendtner lifts his shirt to reveal the name of a betting company.

Sponsors pay millions to be associated with the European Championship and governing body Uefa has strict rules preventing ambush marketing.

A spokesperson said Uefa was investigating the matter.

Bendtner scored twice in Denmark's 3-2 defeat by Portugal in Group B, prompting a spokesman for the betting company to release a statement praising his performance and claiming credit for Bendtner's good luck.

Denmark face Germany on Sunday in their final group game as they look to reach the last eight. – Reuters

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