Federer adds new sponsor to list

Comment on this story
iol spt nov30 Federer Reuters Roger Federer found a perfect sponsorship fit on Friday as French house Moet & Chandon announced the 17-time Grand Slam champion as their brand ambassador. Reuters/Dylan Martinez

Paris – The champagne tennis of Roger Federer found a perfect sponsorship fit on Friday as French house Moet & Chandon announced the 17-time Grand Slam champion as their brand ambassador.

The upscale champagnes maker called the global tennis icon “with his shining aura of big bold wins and elegant moves, the absolute perfect match for Moet & Chandon, the universal symbol of global success and eternal style.”

The producer of top-shelf bubbly is added to a multi-million-dollare lineup of strictly blue-chip Federer clients including Nike, Wilson racquets, Mercedes-Benz, Gillette, Rolex watches, Credit Suisse, Lindt chocolates and National Suisse insurance.

“It's more than just an honour to be Moet & Chandon's brand ambassador, it's an invitation to be part of a very glamorous tradition,” the longest-serving world number one player Federer said in a statement.

Moet already appears as the official champange of the ATP World Tour and World Tour Finals in London, the French Open, the Shanghai Masters and the US Open. – Sapa-dpa


sign up
 
 

Comment Guidelines



  1. Please read our comment guidelines.
  2. Login and register, if you haven’ t already.
  3. Write your comment in the block below and click (Post As)
  4. Has a comment offended you? Hover your mouse over the comment and wait until a small triangle appears on the right-hand side. Click triangle () and select "Flag as inappropriate". Our moderators will take action if need be.