Readership

The Sunday Tribune is a people's paper. To achieve this it is: A newspaper, Usepaper AND Sportspaper. It mirrors the people of this "rainbow nation" and more particularly the people of KwaZulu-Natal. It aims to intelligently filter the information explosion, and provide a spread of opinion to help readers make informed decisions on matters that affect them. But it is also a paper with a distinct sense of humour - often cheeky, sometimes provocative, but always with the view of keeping the reader entertained.

Target market:

  • Age 16+
  • A,B & C income
  • Non racial
  • Provincial focus
  • Opinion leaders
  • News aware


Circulation: 113 195
Readership: 688 000


 

688 000 Total Readership (AMPS 2003A) %
Race
White 29
African 24
Coloured 4
Indian 43
 
Gender
Male 55
Female 45
 
Age
16-24 19
25-34 26
35-49 29
50+ 26
 
Education
Up to Primary 6
Some High 31
Matric 37
Post Matric 26
 
Household Income
Up to R2 499 15

R2 500 to R3 999

14
R4 000 to R6 999 24
R7 000 to R11 999 26
R12 000+ 21
 
Living Standard Measures
2003 LSM Group 10 18
2003 LSM Group 9 19
2003 LSM Group 8 20
2003 LSM Group 7 16
2003 LSM Group 6 17
2003 LSM Group 5 6
2003 LSM Group 4 2
2003 LSM Group 3 2
2003 LSM Group 2 *
2003 LSM Group 1 0