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The Sunday Tribune is a people's paper. To achieve this it is: A newspaper, Usepaper AND Sportspaper. It mirrors the people of this "rainbow nation" and more particularly the people of KwaZulu-Natal. It aims to intelligently filter the information explosion, and provide a spread of opinion to help readers make informed decisions on matters that affect them. But it is also a paper with a distinct sense of humour - often cheeky, sometimes provocative, but always with the view of keeping the reader entertained.
Target market:
Circulation: 113 195
Readership: 688 000
| 688 000 Total Readership (AMPS 2003A) | % |
|---|---|
| Race | |
| White | 29 |
| African | 24 |
| Coloured | 4 |
| Indian | 43 |
| Gender | |
| Male | 55 |
| Female | 45 |
| Age | |
| 16-24 | 19 |
| 25-34 | 26 |
| 35-49 | 29 |
| 50+ | 26 |
| Education | |
| Up to Primary | 6 |
| Some High | 31 |
| Matric | 37 |
| Post Matric | 26 |
| Household Income | |
| Up to R2 499 | 15 |
|
R2 500 to R3 999 |
14 |
| R4 000 to R6 999 | 24 |
| R7 000 to R11 999 | 26 |
| R12 000+ | 21 |
| Living Standard Measures | |
| 2003 LSM Group 10 | 18 |
| 2003 LSM Group 9 | 19 |
| 2003 LSM Group 8 | 20 |
| 2003 LSM Group 7 | 16 |
| 2003 LSM Group 6 | 17 |
| 2003 LSM Group 5 | 6 |
| 2003 LSM Group 4 | 2 |
| 2003 LSM Group 3 | 2 |
| 2003 LSM Group 2 | * |
| 2003 LSM Group 1 | 0 |
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