Readership

   
Unchallenged as South Africa's most influential daily newspaper, The Star covers the heart of the nation with unequalled reporting of local, national and international news and sport. It favours a tolerant democratic society and is highly proactive in its reporting, appealing to A/B income readers, primarily in greater Johannesburg and Ekurhuleni. It is widely considered to be a superb advertising environment.

Target Market - AB income  /  People in Greater Johannesburg who enjoy a quality read.

PROFILE OF THE STAR AVERAGE ISSUE READERS
 


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•The Star has 840 000 average issue readers
•The Star's profile combines with editorial content to create a superb advertising environment.
•32.5% of readers are within LSM 9 to LSM 10
48% of readers are within LSM 6 to LSM 8
19.5% of readers are within LSM 1 to LSM 5
•168 264 : Audited Circulation (Jul - Sept 2007)