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If you’re a Nescafé Classic devotee, you would have noticed the instant coffee has not only been repackaged, but reformulated, too.
But not everyone’s loving it.
“The coffee no longer has the ‘milder, but real coffee’ (taste) I have loved for 35 years,” Birgit Holt told Consumer Watch, “but tastes burnt and leaves a bitter aftertaste.”
Responding, Nestlé SA spokesman Ravi Pillay said the company had changed the taste profile of its “Classic” product from “smooth and rich” to “rich and full-flavoured”. The move was driven by the fact that both global and local trends showed “consumers are becoming more discerning in their expectations in terms of taste, aroma and the whole in-cup coffee experience”, he said.
“As with any new innovation in the marketplace, it is not uncommon to initially receive negative feedback from consumers. We still strive to remain responsive to the voice and needs of our valued consumers.”