Alba wins legal battle

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IOL pic july6 jessica alba Reuters (File image) Jessica Alba

London - Jessica Alba has been triumphant in a legal battle against a weight loss brand.

The Belly Bandit company, which used her name to sell products without her permission, have settled a lawsuit she filed in October last year.

The business used Jessica's name and image to promote its post-pregnancy slimming products on their website.

Jessica claimed she never gave Belly Bandit permission to pose as if she had given them recommendations for shedding fat.

The statement online read: “Jessica Alba's #2 secret for a fast post pregnancy slim down!”

Sources told website TMZ.com that the company handed over an acceptable amount of cash and agreed to stop using Jessica as a marketing tool and the case has been dismissed.

In the lawsuit, Jessica said that the business has “prominently featured and posted a photograph of Alba, and listed her name under the 'Celebrity Testimonials' section of their website”.

Jessica was suing for more than a million dollars in damages. She also wanted a percentage of the money that Belly Bandit made as a result of using her name in their campaign. - Bang Showbiz


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