The song is called S&M, so the sex factor was always going to feature heavily in Rihanna’s latest music video.
Though the ‘Rude Boy’ star is never afraid to flaunt her body, she has certainly pushed the boundaries with her latest offering, which is an adults only affair.
In the video, the singer is seen in a series of latex outfits while playing out certain S&M fantasies.
Rihanna seems to be poking fun at the media, with the plot set in a mock press conference.
According to the Daily Mail, viewers get to watch the 22-year-old, dressed in newsprint, being dragged into a room full of journalists. She gives an interview from behind a plastic sheet as the reporters scribble away while wearing ball mouth gags.
But the tables are soon turned as the journalist reappear, bound by latex tape, while Rihanna, now clad only in latex underwear, gyrates over their prone bodies and whips them. Infamous gossip blogger Perez Hilton also makes an appearance... on his knees. Rihanna treats him as a pet, leading him on a leash while whipping him outside a suburban house.
The video rarely lets up on the risque content. In another scene, a provocatively dressed Rihanna is seen tied up, twisting and turning in an attempt to get free. She also does interesting things with strawberries and bananas, and even dresses up as a pink latex Playboy bunny while headlines about her “daddy issues” pop up on screen.
The new video follows hot on the heels of claims by an American model that she and Rihanna had a lesbian affair. Though the model, named Tajah, does not name Rihanna, she has refused to deny that the Barbadian is the woman in question.