JLo beats ex-beau Puff in bidding war

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iol pic apr 4 jlo and puff daddy.JPG REUTERS Recording artists Sean 'Puff Daddy' Combs and Jennifer Lopez attend a Miami Heat game against the Philadelphia Sixers at the American Airlines arena on November 4, 2000. Photo: Marc Serota

London - Jennifer Lopez has beaten Puff Daddy to purchase Fuse TV network.

The 'Dance Again' singer and her NuvoTV company have reportedly won a fierce bidding war against her ex-boyfriend, successfully snapping up the music-oriented cable channel from The Madison Square Garden Company (MSG).

According to the New York Post, things got heated between the pair, who dated from 1999 to 2000, with both parties reportedly offering around $200 million for the prize and Jennifer finally emerging victorious.

The mother-of-two - who has six-year-old twins Max and Emme with her ex-husband Marc Anthony - was unveiled as Latina network NuvoTV's new chief creative officer in May 2013.

She has been campaigning for more diverse Hispanic programming content and has also set up Latino mobile phone service Viva Móvil.

Meanwhile, Puff Daddy - real name Sean Combs - launched his own music-focused cable network REVOLT last autumn, which is currently exclusive to Comcast and Time Warner Cable.

Fuse has allegedly been unsuccessful under MSG, despite going through several rebrands, and the broadcasting company is thought to be returning to focusing more on subscriptions and regional sports following the sale. - Bang Showbiz

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