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HUGE international acts have visited our country in the past three years – from Swedish House Mafia, Steve Aoki to Deadmau5 and Skrillex – and it was all thanks to the team at Electric Music. And now the I Am Hardwell tour is to make its way to Durban, Cape Town and Joburg in December.
South Africa is one of the eight worldwide destinations on the Dutch dance music titan’s world tour.
Hardwell (pictured, whose real name is Robbert van de Corput) has created a lot of buzz in recent years. In 2011, he collaborated with Tiësto on the single Zero 76, remixed to Avicii’s Levels, and Taio Cruz’s Hangover.
Last year, he cracked the Billboard dance chart with remixes of Rihanna’s Where Have You Been and The Wanted’s Chasing the Sun.
Hardwell has earned his status on the electronic dance music scene.
Tonight caught up with the frontman of Electric Music, Shaun Duvet, to chat more about Hardwell’s tour. He is cheerful as he explains his reasons for hosting the Dutch DJ in December.
“Hardwell is an incredible DJ from the Netherlands. He has been coming up the ranks for the past 11 years but he blew up over the past two years because of his incredible remixes on his DJ set.
“DJ Mag hasn’t announced its top 10 list yet, but there’s so much hype around Hardwell that the DJ community predicts he will be at No 1. His ultra-music fest in Miami was the highest hit on YouTube – it received 12 million views.”
Duvet also talks about the huge public response there has been to concerts given by other major musicians, especially Swedish House Mafia, who attracted an audience of 40 000 dance lovers.
“Dance music, globally, is a phenomenon. It’s always been here, but I think now it’s in its prime. If you look at the concerts and music scene, dance is the highest in the world. It’s bigger than hip hop.
“Calvin Harris was inducted in the Guinness book (of records) for most top 10 singles from one album, breaking Michael Jackson’s record.
“Dance music artists are amazing on all levels. Their music is great. Electronic music can cross over into different genres and it speaks as a voice.”
Another major event planned for later this year is The Electric NYE Ball at the Cape Town International Convention Centre, headlining electronic dance music legend Carl Cox.
Asked about this, Duvet says: “Cape Town as a city is the number one tourist destination in the world.
“The influx of party people from all over South Africa want to be in Cape Town at that period because it’s so incredible. We wanted to have the biggest New Year’s Eve party of the year.
“In terms of the artist, Carl has always been on our radar. He performed 15 years ago in South Africa and he is still in demand. “He’s well known and well respected as a DJ and we’re glad he will play on NYE.”
Hardwell’s support DJ will be mash-up maestro Dannic from the Netherlands. The rest of the support line-up for all three events will be announced soon.
Don’t miss the I Am Hardwell tour on December 5 in Durban, December 6 in Cape Town and December 7 in Joburg. Tickets at Computicket.