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AS part of an explosive three-city house tour, leading house music label Soul Candi has partnered with Olmeca Tequila to bring you the event, Switch on the Night. The Durban launch goes down at Cube Lounge in uMhlanga on Friday and if the hype around this event is anything to go, it’s going to be one rocking night for partygoers.
Recently released as a five-disc album, Soul Candi Sessions features some of South Africa’s hottest talent from Euphonik, MiCasa, Sphectacula, DJ Game and more. And the special guests gracing our stage at Friday’s gig are Naves, DJ Ganyani, DJ Game and Chynaman.
Tonight caught up with the Managing Director of Soul Candi, Ricardo da Costa, to learn more about the launch and the compilation album. He says: “Basically, we’ve been doing events with Olmeca for some time and we felt that the Soul Candi tour was a perfect partnership to integrate our branding and it also plays into the slogan “Switch on the night”. So we have a compilation of five discs and we always push the envelope. Also, with our partnership with Olmeca, we decided to showcase an experience of what the album is and what Tequila is about, which is having fun and partying.
“It will have a hip hop element to balance things out. And the whole tour includes an exciting duo kwaito act called The Ruffest who was actually introduced to us by Olmeca. They will be at all the launches as well as Chynaman, who is one of the biggest DJ’s in Durban and he’s also a part of our family.”
Da Costa explains what fans can expect. “There’s a lot of local and international house music with some club bangers. So it ranges from soulful, deep stuff to local produced stuff. It has a fusion of what our brand represents musically. From disc one to disc five, it’s like a buffet where it’s all you can eat in house music,” he laughs.
Soul Candi and Olmeca are also giving one up-and-coming DJ the opportunity to share the stage with some of the biggest names in South African music. The procedure is quite easy. Contestants can upload their own Mega Mix on to the Olmeca Tequila Sound Cloud page which will then be shortlisted by the judges. Thereafter, the public get the ultimate say as they can vote for their favourite DJ on the Olmeca app.
“The winner gets to play at the Soul Candi sessions in 2014 beside the industry’s best. It’s an opportunity to get a foot in the door, which every DJ wants. Also, you know if they deliver and bring a good performance, we can use them for future gigs”