Lion Roars strengthens its pride

Published Jul 24, 2014

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Cape Town - Travellers along several popular tourism routes emanating from Cape Town's increasingly strong tourism gateway can now have all their accommodation needs looked after by one provider, following the announcement that Cape Hotels has joined the Lion Roars Group.

The Lion Roars-Cape Hotels merger provides South African and foreign tourists with an unparalleled offering of quality accommodation in Cape Town and surrounds, the Winelands, Hermanus, The Garden Route, Cape St Francis and surrounds, Port Elizabeth, Addo, The Eastern Cape, Swaziland and the West Coast. With the addition of the 35 Cape Hotels properties, the Lion Roars Group now has 53 properties operating under its banner, with the combined marketing and management expertise of both portfolios driving their success.

Combining the portfolio of Lion Roars and Cape Hotels particularly strengthens the market share along the Cape Town to PE itinerary.

“Lion Roars has always focused on this key itinerary, specialising in this route. With both the Cape Hotels and Lion Roars properties now under the Lion Roars Group banner we are able to offer a broad range of accommodation options, including 3-, 4- and 5-star properties located in some of the most remarkable settings in the Western and Eastern Cape”, says Kevin Bailey, Chief Lion of the Lion Roars Group.

Since its beginnings in Zimbabwe travel in the mid-90s, Lion Roars Hotels & Lodges has expanded through Zambia down to South Africa, and currently owns, operates and markets a select portfolio of properties from Cape Town to the Eastern Cape safari belt.

In addition, the Lion Roars Central Reservations allows agents, pperators and guests to book itineraries for key tourism routes, with multiple properties in one reservation, and build a travel itinerary based on individual needs and requirements.

The Lion Roars support team is available to guests at all times during their stay to deliver great accommodation, with the addition of thoughtful personal touches, friendly advice and the “extra mile” delivery that comes from involved owners and dedicated staff.

Visit www.lionroars.com for more info

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