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Airline finds magic in Hobbit safety video

Wellington - Perhaps hairy-footed hobbits can teach us all something about safety.

Most regular travellers pay little attention to those snooze-inducing inflight safety videos. But Air New Zealand has found some magic by celebrating the upcoming premiere of the first in the Hobbit movie trilogy.

The hobbits themselves would be proud. After all, author J.R.R. Tolkien created the mythical creatures as risk-averse. Credit: www.youtube.com

The airline's four-minute safety video featuring the character Gollum and film director Peter Jackson got more than 2 million hits on YouTube within a day of its posting. The carrier calls itself “the airline of Middle-earth” and cabin staff appear in the clip as film characters.

The hobbits themselves would be proud. After all, author J.R.R. Tolkien created the mythical creatures as risk-averse.

Two of the author's great-grandsons even make cameos. Royd Tolkein appears wearing prosthetic feet.

Big and hairy, of course. - Sapa-AP

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