Diageo ready to go it alone in SA

Bottles of Johnnie Walker move along a production line. Diageo, whose brands also include Smirnoff and Guinness, has sold its stakes in Jamaican brewer Desnoes and Geddes and Malaysian beer producer Guinness Anchor to Heineken. File picture: Reuters

Bottles of Johnnie Walker move along a production line. Diageo, whose brands also include Smirnoff and Guinness, has sold its stakes in Jamaican brewer Desnoes and Geddes and Malaysian beer producer Guinness Anchor to Heineken. File picture: Reuters

Published Jul 28, 2015

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Brussels - Dutch brewer Heineken and spirits maker Diageo have agreed to end their 11-year co-operation in South Africa and Namibia in a series of deals to disentangle joint ventures.

Diageo said in a statement it would receive net cash of R2.5 billion from the transactions that were expected to be completed by the end of the year. Heineken said the overall cost to it would be R1.9 billion.

Diageo, whose brands include Johnnie Walker, Smirnoff and Guinness, said it had become market leader in spirits in South Africa with a 40-percent share and felt it had the necessary scale to go it alone.

South Africa is Diageo's fifth-largest spirits market by volume.

Heineken, the world's third-largest brewer, said it would increase its stake in DHN Drinks, the entity holding the licences for the drinks portfolios, to 75 percent, with Namibia Breweries Ltd (NBL) owning the other 25 percent.

The two would also own the same stakes in the Sedibeng brewery in Gauteng, Johannesburg, which was built in 2009.

Heineken and NBL have agreed a new joint venture in South Africa, the region's biggest beer market which is seen growing at about 1.5 percent per year.

Heineken would also take Diageo's 15 percent stake in NBL, increasing its indirect ownership to 29.9 percent.

Reuters

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