How to make it big

Published Oct 2, 2015

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Johannesburg - Ever wondered what you could learn from people who work with the top 1-2 percent of high potential ventures, and see hundreds of early stage ventures mature over a decade or more?

Industry association has compiled a poll on the top lessons venture investors in SA would love to share with entrepreneurs about scaling up. That’s the stage after you have product-market fit and a scalable business model and now you’re pushing for growth.

Many of these venture capitalists either are, or have been entrepreneurs themselves, so the insights from from those who have been on both sides of the fence.

Those who were polled include 4Di, Edge Growth, Grofin, Hasso Plattner Ventures, IDC’s VC team, Invenfin, Knife Capital, Sanari Capital, and Vumela.

Here are the venture capitalists’ top tips:

1. Make building an A-team your first priority.

2. Clearly answer the simple question of “What do you do?”. and provide a value proposition.

3. If you’re not an enterprise leader or scale up CEO, get one. Take a role in the business that fits your strengths.

4. Focus on the customer and not the product iterations. Great companies are built from the departure point of the customer’s psychology.

5. Once you have something scalable, shift attention from finding to executing. Stop the thousands of experiments. Focus on building a great company.

6. Build for exit. Even if you don’t plan to exit, it results in building a better company with more options.

7. Openly disclose relevant information - good and bad. Non-disclosure will work out badly.

8. Don’t scale mess. Be clear on what you’re scaling (what market, what offering, what business model), get it right first, and then focus on scaling that.

9. Build a numbers-driven, results-driven performance culture. Have priorities, have scorecards, track execution, reward success

10. Be investable. Have your house in order. It’s too late to start when you need capital quickly.

11. Hire kick-ass heads of marketing and sales who know how to make marketing and sales scalable, systematised functions that are managed like fine-tuned engines.

12. Systematise! Think ‘how will we do this at scale – 10 000 times more than we do it today?’ Figure out the systematic approach, and then build it that way.

IOL

Adapted from a press release

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