Pickup sales boost Ford

The new Ranger line-up is scheduled to hit South African shores towards the end of this year.

The new Ranger line-up is scheduled to hit South African shores towards the end of this year.

Published Jul 28, 2015

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Dearborn - Ford Motor posted a 44 percent surge in second-quarter profit, which exceeded analyst’s expectations thanks to demand for the new, aluminum-bodied F-150 pickup.

Ford reported net income of $1.9 billion, or 47 cents a share, compared with $1.3 billion, or 32 cents per share a year earlier. Profit beat the 37-cent average estimate of 17 analysts surveyed by Bloomberg.

The results ease pressure on Ford for the second half. CEO Mark Fields has pledged pretax profit will grow by as much as 51 percent this year as Ford resumes full output of the F-150, its top selling model. Ford started offering discounts of more than $10 000 on the new truck in some areas after US sales fell 8.9 percent last month.

Ford has said it will be the end of September before dealers are fully stocked with F-Series trucks, which account for 90 percent of its global auto profits, according to Morgan Stanley.

“Ford is all about the second half of this year,” said David Whiston, an analyst for Morningstar in Chicago, who rates Ford the equivalent of a buy. “The F-150 will be at full availability then and the new Edge and Explorer SUVs are coming out at a time when gas is still pretty cheap.”

Ford has said it is selling a rich mix of F-150s, loaded with leather and technology. The truck is selling for $44 100 on average, the highest transaction price in the full-size pickup segment, according to Erich Merkle, Ford’s sales analyst.

Ford’s pretax operating income in North America rose to a record of $2.6 billion from $2.4 billion, as Ford boosted North American production by 1.6 percent to 815,000 cars and trucks.

Lower sales of cars and pickups reduced Ford’s U.S. market share to 15.1 percent in the first half from 15.5 percent last year, according to researcher Autodata. F-Series sales fell 2.4 percent in the first half. Second-quarter automotive sales slipped to $35.1 billion from $35.3 billion.

Ford’s shares have fallen 6.1 percent this year to close Monday at $14.55, valuing the Dearborn, Michigan-based company at $57.8 billion.

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