Cape Town - In a very modern, feel-good story SAP and Apple have teamed up with the American rock group Imagine Dragons to raise funds for the United Nations High Commission for Refugees.
In our increasingly wired world it is hard to escape any big news event, even here at the southern tip of Africa. We have recently been bombarded with news and heart-breaking images of the refugees crisis unfolding in the Middle East and Europe.
And now the news coming down those same wires is that two leading tech companies have joined forces with a rock band to raise money to help.
The band has released a new single, I Was Me, through iTunes, Apple’s music delivery service, and all funds raised will be donated to support refugees.
The idea originated from an employee at SAP, the leading enterprise application software company, which has pledged to donate an additional 10 cents per purchase up to five million downloads, possibly raising another $500 000.
Funds raised for the campaign, titled the One4 Project, will be used by the UN’s refugee agency in their efforts to provide aid and assistance to the increasing numbers of people forced to flee their homes due to conflict and violence.
In a video statement after the song was released on Monday, the band’s frontman Dan Reynolds said: “The refugee crisis is incredibly urgent in terms of the number of vulnerable people being affected every single day. As a band we wanted to get involved and decided to partner with SAP and Apple to try and make a difference.”
AFRICAN NEWS AGENCY