App-run Virgin Hotel opens in Chicago

Chicago. Picture: Sally Scott

Chicago. Picture: Sally Scott

Published Jan 26, 2015

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Chicago – The first of 20 planned Virgin Hotels opened in Chicago this week in a 26-storey, art-deco building just minutes from the city’s famed Magic Mile.

And with no formal check-in desk and rooms powered almost exclusively from the hotel’s app, the property is as innovative as you would expect.

“It’s been a long-held dream to start beautiful, comfortable, fun hotels for guests and give them what they want and need while being gentle on their wallets,” Virgin Group Founder, Richard Branson, said.

 

The hospitality group, which includes everything from airplanes to cellphone plans, have long made eliminating fees and surcharges a top priority.

So it’s perhaps no surprise that wi-fi is free, check-in fees have been eliminated and even room service is available at no additional cost.

Virgin Hotels Chicago is located in the historic Old Dear Born Bank Building, a Chicago landmark, and offers 250 guest rooms, which start at just £140 (about R2 450).

The hotel comprises 40 one-bedroomed suites and two luxurious Penthouses.

Daily Mail

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