London - The secret to delicious coffee has been discovered — and it has nothing to do with the beans or the frothiness of your milk. Instead, examine the colour of your crockery.
British and Australian researchers embarked on the study after a chance conversation with a barista, who claimed that coffee from a white ceramic mug tastes more bitter than from a clear glass one.
Researchers found a latte was indeed regarded as less sweet in white mugs — compared with transparent and blue receptacles. They believe this is because the white background enhances the brightness of the brown, a colour associated with bitterness.
Another example of what is called the “simultaneous contrast” mechanism is Cadbury’s purple packaging, which enhances the shade of its chocolate. - Daily Mail