Cape Town - Rapper Jack Parow, his guitarist Loki Rothman and motorcycling company Harley-Davidson Africa will be “Fearless” to raise awareness about breast cancer.
The Fearless campaign is a music tour which will be raising funds for the Cancer Association of South Africa (Cansa).
The campaign comprises three concerts in Cape Town, Durban and Joburg.
The first concert will take place at the Harley-Davidson Tygervalley dealership next Wednesday (September 16).
The others will be at the Durban dealership next Thursday (September 17) and the Zambezi dealership in Gauteng on September 24.
Jack Parow, whose real name is Zander Tyler, said Fearless was about people “standing up for who they are and not being afraid”.
“My aunt passed away from breast cancer, and my grandmother and father were both cancer sufferers. Cancer has touched many in my family so it’s always a cause that is close to my heart.”
Guitar virtuoso Rothman said the campaign gave him an opportunity to give back and make a difference through his music.
“Cancer has been a growing problem globally. I want to help shine some light on this problem to create awareness. It’s great to be part of a show that allows me to use my music to raise funds for this cause.”
Last year, Harley-Davidson Africa raised R100 000 when they launched Snors for a Cause campaign which was in support of testicular cancer.
Harley-Davidson Africa’s marketing manager, Juan Mouton, said the campaign was to encourage South Africans not to be scared of the disease, but to unite and take action.
“Whether it’s a mother, sister, daughter or friend, most of us have been affected by breast cancer, directly or indirectly. Through our combined efforts we want to support these fearless women and give them something that will make their hearts race again.
“Being fearless is about breaking down the barrier of ‘it won't happen to me’ or ‘I’m too young’, which is exactly why we are joining hands with Cansa to educate women on the risks, the signs and, most importantly, the way they can protect themselves and their loved ones.”
Cansa spokesperson Professor Michael Herbst said there was huge excitement about the Fearless campaign.
Tickets for the Fearless concerts are available at Webtickets at R175 per person.
Cape Argus