London - They say that you can’t put a price on love – but apparently Britons are spending more than ever on looking for it.
Singletons spend an average of £120 (about R2 300) on a date, coming to £1 304 a year on dinner, drinks, gifts, clothes and cosmetics.
This generates more than £4-billion for the British economy. A study, by dating website match.com and The Centre of Economic Business Research, shows British singles spent almost three times more per date than other Europeans, with Italians spending an average of £43, the Germans £39 and the French just £31 per date.
The study also showed that a third of the UK’s total dating spend is down to products to impress partners, such as clothes, cosmetics and even pre-date gifts.
Last year £175-million was spent on gifts, up from £120-million in 2013.
Dinner and drinks remains a staple of the British dating scene, with £2.2-billion spent on entertaining – a figure that has seen a £203-million increase from 2013.
Karl Gregory, of match.com, said: “The huge growth of mobile dating means singles have a wealth of potential partners at their fingertips so UK singles find it more important than ever to look their best and go the extra mile to impress their date.”
Daily Mail