How we spend 18 days a year shopping

Cape Town 090422 The non voters taking advantage of the public holiday shopping aroung the cavendish mall Picture Ayanda Ndamane

Cape Town 090422 The non voters taking advantage of the public holiday shopping aroung the cavendish mall Picture Ayanda Ndamane

Published Mar 22, 2013

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London - As any seasoned bargain-hunter will tell you, searching for that must-have item takes time.

And research revealed that the average Briton trudges around the shops for 18 full days every year.

A survey asked 1 000 people how long they spend browsing and buying a list of key products, including groceries, clothes and shoes, health and beauty, entertainment and gifts.

It found that the supermarket is our number one shopping destination, with consumers spending an average of two-and-a-half hours a week purchasing food there.

The time includes a big weekly shop and returning to the store for one-off purchases and fresh items.

But those who bought online managed their main groceries order in 14 minutes.

Another two-and-a-half hours a week were spent browsing for items before making a purchase, with many saying they like to compare prices in different shops. A spokesman for PromotionalCodes.org.uk, which carried out the study, said: “Britons love to shop, or at least browse around the shops.

“It seems to be a weekend hobby for a lot of people.

“For some, shopping can be a chore, especially if it’s something like food shopping, which is why so many opt to do this online.”

He added: “Sensibly, many do shop around and compare prices.

“Often they find the item they really want, especially if it’s a luxury or a high-cost purchase, at a cheaper price online.” - Daily Mail

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