What is the ultimate taboo topic?

There has been a significant increase in the percentage of property purchases being made with cash rather than home loans.

There has been a significant increase in the percentage of property purchases being made with cash rather than home loans.

Published Aug 4, 2011

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London - Money is the top conversation killer for millions of people who say it is the subject they are least happy to discuss with their friends and colleagues, a survey has found.

Almost two thirds of us are reluctant to share details of our finances, salary and pensions with people we know.

We are also keen to keep mum about our weight, our relationships and our health, according to research by insurance company Scottish Widows.

The findings have led to Britons being dubbed a nation of DNAs - Dare Not Asks.

Asked why finance is such a secretive subject, three quarters of those questioned said it was simply a topic that should not be dis¬cussed with friends and work colleagues.

And just over one in ten say their other half wouldn’t like them to talk about their financial situation with their friends.

Catherine Stewart, savings expert at Scottish Widows, said: “We are a nation who simply do not want to discuss our money wor¬ries, and much of our personal lives are off limits, even to our nearest and dearest.

“It is a very British trait to avoid discussing personal and taboo subjects such as money. But it’s important that when it comes to your health, wealth and happiness, you always seek advice from the right source.”

The research found that the subjects people were likely to seek advice on included how to get fit, raise children and choose a place to live.

When it comes to the gender divide, men are more open with their friends than women as they are more comfortable talking about their salary and relationship status.

However, women - compared to their male counterparts - are more likely to confide in their family about every other aspect of their lives... except their salary. - Daily Mail

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