London - MAC Cosmetics has released a new range of make-up brushes that, quite simply, look like toothbrushes.
The label’s Masterclass range of brushes were designed with consumers, rather than make-up artists in mind, and aim to help people get closer to the mirror when applying their make-up.
The brushes have been released in three sizes: Linear1, Oval3 and Oval6.
Oval6 is the largest and should be used for foundation, blush or powder. Oval3 is the middle size and is intended for eye shadow and blending concealer. And Linear1, the smallest brush with a tiny line of bristles, was created with fine eyeliner and eyebrow work in mind.
The brushes have been in development for the last couple of years and were tested backstage at fashion shows around the globe.
Romero Jennings, MAC’s director of makeup artistry, said: “The most important thing about the brushes is that they let the consumer get really close to the mirror.”
With normal brushes, he said, “you usually keep the distance of the long handle, but with these you just get a lot closer”.
For this reason, he explains, the Masterclass brushes are useful to those who are short of sight.
Jennings says that in researching the Masterclass series, MAC developers looked far back into history, examining “the first artistic brushes that were made from things like twigs and feathers”, to help them formulate a unique, user-friendly shape.
“It’s something no one has seen before,” he added of the product.
Its bristles were technologically formulated to help attract individual molecules in both powder and cream products. “The way each individual fibe is made, it’s almost pin-like,” Jennings said of each bristle’s tapered end.
I decided to take MAC’s new tools for a test drive. While skeptical at first, I found that they did in fact deliver on their tall-order promises.
I sampled the Linear1 and Oval3 models. The Linear1 brush was to apply Chanel gold glitter to my eyelids, and it enabled the glitter to slide over my lash line in impressive geometric order.
The Oval3 brush was used to reapply my concealer on a few spot areas. As someone who typically uses their fingers to apply concealer, I was impressed by the brush’s ability to smooth and blend the product onto my skin to a velvety, natural finish. – Daily Mail