London – Clearing out your make-up bag is not always as easy as it sounds.
I still get confused about how long you are supposed to hang on to make-up, and I have a couple of much-loved products I’m sure I should have disposed of years ago.
Make-up expert Beth Margetts, of the London School of Make-up, says that most people think the expiry dates on products are simply a ploy by cosmetic companies to make us buy more.
“But it’s not a myth,” she says. “Make-up does have a shelf life, as it contains oils and active ingredients such as preservatives, which can only work and last for so long.”
So, how long will the contents of your make-up bag last?
According to Beth, the shelf life of products depends on how they are stored and used and whether they are cream- or powder-based.
“As soon as a product is opened and the air hits it, its performance ability starts to dwindle,” says Beth.
“Products will start to separate, thicken or dry out, which will reduce their effectiveness quickly.
“To limit this, screw lids on tightly to stop air getting in. Never put your finger in a product – always try to use a clean brush or sponge. And, where possible, store the product in a cool, dry place to keep it from melting or changing its consistency.”
As a guide, Beth says cream-based products should last between six and 12 months. “Powder-based products, such as blushers and eyeshadows, can last for two years, while pencils will last a year.
“Mascara is the one thing you have to be careful with: you should replace it after three months – if not sooner – as it is a breeding ground for bacteria.
“Lipstick can last up to one year and lipgloss 18 months, but gel and liquid liners should be thrown out after just a couple of months.”
Keeping your make-up brushes clean is essential, so make sure you wash them regularly to keep bacteria at bay. Use a specific brush cleaner or mild shampoo with lukewarm water. Make-up sponges should be washed after every use.
When you have cleared out the clutter, it’s time to invest in new products.
Daily Mail