London - The Beard Trimmer 9000 from Philips promises to give your facial hair a cut above the rest.
This laser-guided trimmer uses a state-of-the-art laser technology to ensure perfectly straight, crisp lines when grooming – allowing various, intricate styles and putting an end to the dreaded “wonky” and sideburns, beards and moustaches.
It’s the world’s first trimmer to feature this sort of technology – projecting a bright red beam across the desired area, which you can then follow with the clippers.
This, the manufacturers claim, allows for more precise styling – and increases confidence to try more daring looks.
But don’t expect the innovation to come cheap. Released last month in the UK, the Beard Trimmer 9000 was priced at £99 (R1 680).
The new gadget was developed by a team of experts in geometrics, ergonomics, skincare and precision engineering.
“We started the development of the advanced laser guide in the Beard Trimmer 9000 in 2009 when our team was exploring ways to make beard styling easier for men,” said Michael Plothe, senior product manager at Philips. “To perfect a style is not exactly easy, so if a product can show exactly where the hairs will be cut, the end result will be more even.”
Research revealed that men were looking for a sharp thin line to guide them while trimming their stubble. And although the company pondered about using LEDs, Plothe admits it would not have had the same effect.
“The men we spoke to had made it very clear that the crispness of the line was a strong requirement,” he said. “That is why we opted for laser light as opposed to, say, LED, as a laser can be sharper.
The laser is safe, with the same harmless red light used in a laptop mouse. – Daily Mail