London - Many men may be making sacrifices amid the continuing economic gloom but looking good isn’t one of them.
Sales of facial skincare products for men have risen by 20 percent in the past five years, with particularly strong sales of prestige products.
A study by market researchers Mintel found that total sales of men’s grooming products was now £58-million, up 3.6 percent on the year.
Moisturiser was used by 42 percent of men, while facial cleanser was used by almost a quarter (22 percent).
Charlotte Libby, a Mintel analyst, said: “Prestige products have benefited from the ‘Lipstick Effect’, which has seen sales of luxury beauty products remain strong despite the economic downturn, as consumers treat themselves to small items.” - Daily Mail