London - Thousands of women are clamouring to sign up for a designer foundation that claims to use space-age technology to keep it working for 24 hours.
Nearly 12 000 women are already on the waiting list for Yves St Laurent’s Fusion Foundation – three weeks before it is released worldwide.
The hi-tech make-up contains a material called lipophilic acid, which is used to capture space dust. This interstellar ingredient makes their product the most technogically-advanced make-up in the world, say YSL.
The microscopic substance absorbs grease from the face, leaving an even, matte surface for up to 24 hours. This is because the lipophilic acid has a honeycomb-shaped texture, allowing it to absorb up to four times its own weight in moisture, it is claimed.
The formula also contains a “hydrophilic agent” – a clay-like mix of minerals which acts like “an invisible sponge”, soaking up moisture from the face, as well as a “beautyleaf extract” designed to mimic the fatty acids found on the surface of the skin.
Caroline Negre, YSL’s scientific communications director, said: “Fusion Foundation is a ground-breaking response to modern demands for trustworthy, perfect coverage that lasts for up to 24 hours without compromising on texture.”
The foundation will be available at Debenhams from August 10 and then on sale nationwide from August 20. - Daily Mail