London - When it comes to lingerie, women with a more ample bosom have long been forced to choose between support and sex appeal.
However, one manufacturer is hoping to consign those days to history – with underwear that makes the rather ambitious pledge to “challenge the laws of gravity”.
Wonderbra makers Gossard have invented a bra that claims to combine structure, comfort and glamour for customers with cup sizes DD to G.
According to research, the average bust size has increased from 34B in 1996 to 36D today, yet the range of bigger bras has lagged behind.
In response, Gossard have created plus-sized Glossies – a lightweight range which they claim uses “unique moulding technology to embrace fuller cup sizes”. Head designer Stacey Lindsay said: “Historically bigger sizes have been based on the smaller sizes, but have sacrificed style to deliver the much-needed support.
“Our team has worked relentlessly to find a way to make it possible to offer our most minimalist and sheer bra for our bigger-breasted customers.”
The bras, part of the brand’s autumn-winter line, will cost £26 (about R300) and be available in black, white, mocha and nude.
Last year, clothing retailer N Brown introduced a 42K bra. They plan to offer an L-cup from next year. - Daily Mail