Would you like to design your own suit?
You could - and get the chance to wear it too.
Chivas Regal 12 has created a site at www.madeforgentlemen.co.za where men can design their own suit.
“When you see a gentleman in a well-designed bespoke suit you have an immediate understanding that he appreciates these values, “ says Mac Mabidilala, Brand Manager: Chivas Regal for Pernod Ricard.
Chivas revealed the Chivas 12 Made for Gentlemen Limited Edition inspired by Patrick Grant earlier this year. Grant is a modern icon in menswear design, credited with reinventing bespoke tailor Norton & Sons of Savile Row, London. The striking collectible illustrates the attention to detail and sophisticated style, which have become synonymous with Savile Row and two centuries of shaping trends in tailoring.
“These collaborations celebrate impeccable tailoring and the details that take men’s style to a higher level, Now, Chivas Regal is giving you the chance to express your interpretation of style and sophistication,” says Mabidilala.
By designing your own suit through the microsite, you also have the opportunity to win your suit, courtesy of Fabiani.
“When entering the competition, you are prompted to customsie your own unique, African-inspired suit using the options displayed on the page. You are able to design each stylish element of the suit, including colour, inner lining, inner lining seams, collar, pocket hanky and stitching. Once your design is complete, you will be prompted to share it with friends and family, putting you in the draw to be the winning design,” concludes Madibilala. - IOL, adapted from a press release