Wedding show ramps it up

The extent of flower-girl attire ranges from cute to cuter.

The extent of flower-girl attire ranges from cute to cuter.

Published Jul 28, 2014

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Durban - The first South African Bridal Fashion Week will take place in Durban from August 7 to 10 at Sibaya Casino.

The national event, which will also be showcased in Cape Town and Joburg, belongs to the same consortium as New York Bridal Fashion Week and India Bridal Fashion Week.

Key features include a choreographed combination of themed designer catwalk shows covering exclusive new collections by couture bridal designers (local and international), emerging and student designers, as well as boutiques for brides, grooms, bridesmaids, groomsmen, flowergirls, mother and father of the bride and groom, as well as for the guests. There will be bridal wear and evening wear for all the cultural groups in South Africa.

Related staged showcases include lingerie, hair, make-up, henna, jewellery, shoes, accessories (including handbags, veils and hair accessories), cakes, table centrepieces, décor (includes table decor), flowers, bouquets and a unique show that includes photographer’s and videographer’s work.

The concept of an exhibition on stage – cakes coming down the ramp and table décor such as candelabras being displayed by models – is all themed to leave the spectators in a magical world.

Between 10 and 15 shows will take place in each city, providing bridal couples and their entourage with plenty of opportunities for ideas, while there will also be great prizes to be won.

Tickets can be purchased at Computicket and discounted packages are available should you want to watch all the shows in a city.

A ticket for any of the fashion shows will allow entry into the service-provider display area, which will include a luxurious display of industry offerings for your special day.

Ticket holders stand a chance to “win R500 000 worth of prizes including their wedding venue, honeymoon and complete bridal look including a designer dress, gold and diamond jewellery, hair and make-up, and the ultimate celebrity experience. Entry details are available on www.sabfw.com.

The Mercury

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