Dancing robot earns Citroën top ad award

Published Nov 16, 2005

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London, England - Readers of Britain's Autocar magazine have voted Citroën's C4 dancing robot as its favourite car commercial on TV in 2005, beating rivals from VW, Audi and Mini.

While the funky ad has already picked up three industry accolades this is the first time it has been honoured by members of the public in an online vote.

Set to the sounds of "Jacques Your Body", by Les Rhythm Digitales, the car ad spawned various spoof viral campaigns and even prompted a dance routine as the track became a top 10 hit.

Communications director at Citroën UK, Marc Raven, said: "This latest award confirms the C4 dancing robots as one of the most admired and popular advertisements in recent history.

"It perfectly demonstrates that this car is 'alive with technology'."

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