New NHTSA boss wields the big stick

Mark Rosekind testifies before a Senate committee hearing on his nomination to be administrator of the National Highway Traffic Safety Administration (NHTSA) on Capitol Hill in Washington, in this file photo taken December 3, 2014. Having taken the helm of the National Highway Traffic Safety Administration in January, Rosekind has wasted no time in forcing reluctant companies into recalling millions of defective vehicles. REUTERS/Yuri Gripas/Files

Mark Rosekind testifies before a Senate committee hearing on his nomination to be administrator of the National Highway Traffic Safety Administration (NHTSA) on Capitol Hill in Washington, in this file photo taken December 3, 2014. Having taken the helm of the National Highway Traffic Safety Administration in January, Rosekind has wasted no time in forcing reluctant companies into recalling millions of defective vehicles. REUTERS/Yuri Gripas/Files

Published May 25, 2015

Share

Washington DC - The United States’ auto safety watchdog, long criticized as toothless and slow, is showing both bark and bite under its new boss - a testimony to his credentials as a safety expert and a hardening of the administration's policy after a wave of deadly defects.

Having taken the helm of the National Highway Traffic Safety Administration in January, Mark Rosekind has wasted no time in forcing reluctant companies into recalling millions of defective vehicles. In doing so, he has shown greater willingness than some of his predecessors to use the government's full legal powers over the industry, some for the first time.

In the past week alone, the agency announced the biggest recall in history, involving nearly 34 million vehicles with potentially deadly Takata airbags. It also scheduled a rare public hearing to review Fiat Chrysler recalls involving 10 million vehicles and warned of potential multiple penalties that could total $700 million (R9.5 billion).

Rosekind, 60, took over the regulator after a bruising year of criticism from the public and Congress over failures to respond quickly to major safety crises. And he came with clear marching orders from Washington: take dangerous vehicles off US roads.

Transportation secretary Anthony Foxx said: “We brought him in to bring it.

“Having someone who personifies the kind of aggressiveness with which we expect the agency to operate is healthy for external stakeholders as well as our own staff at the department of transportation and the NHTSA.”

Current and former officials say recalls did not always serve as a top priority for earlier administrators.

COP ON THE BEAT

For instance, David Kelly, who filled the job on an acting basis at the end of the George W. Bush administration, focused on fuel economy.

During that administration, the agency's preferred approach was to address safety issues through voluntary service campaigns, though they were still outnumbered by recalls. Critics say a similar approach continued into President Barack Obama's administration.

Joan Claybrook, who led the agency in the 1970s, said: “We finally have an NHTSA administrator who wants to be the cop on the beat.”

David Strickland, the last permanent NHTSA administrator who served between 2010 and 2013, said Rosekind was looking for new levers to bring change, just as past agency chiefs did.

“I used tools that were uncommon when I was administrator,” said Strickland, who pointed to $49 million (R580 million) in civil penalties he levied against Toyota. Up to then, he said, the regulator's biggest ever fine had totaled only $1 million (R12 million).

During his tenure, the agency drew fire for being slow to act on unintended acceleration in Toyota vehicles, and over an agreement with Fiat Chrysler to limit the recall of Jeep vehicles equipped with fuel tanks that could rupture and catch fire in a crash.

Now an attorney representin an industry group that includes Toyota, Strickland said the compromise reached on Jeep vehicles in 2013 prevented a drawn-out legal battle that would have kept unsafe cars on the roads for years.

The same recalls will now be scrutinized at Rosekind's hearing in July.

Several other former NHTSA chiefs were unavailable for comment.

COMMANDING PRESENCE

The appointment of Rosekind, a former member of the National Transportation Safety Board, raised eyebrows because of his lack of auto industry background but was welcomed by safety advocates, who viewed his public safety expertise credentials as eclipsing those of many of his predecessors.

Distinguished by a towering frame and gray mane, Rosekind worked as a scientific consultant before spending four years at the NTSB, where he took part in seven major accident investigations.

Debbie Hersman, who chaired the NTSB at the time, said: “He thrived under pressure and was a commanding, decisive presence at accident scenes.”

Former NHTSA officials say a lack of safety expertise has made it hard for some administrators to press for recalls internally.

A congressional report released in 2014 said the agency for years either overlooked or failed to grasp evidence identifying a deadly ignition-switch defect in General Motors vehicles, which has led to 104 deaths and 2.6 million recalls.

LIMITED RESOURCES

In its defense, the agency has pointed to its limited resources and enforcement powers. Its Office of Defects Investigation, responsible for monitoring 250 million vehicles on American roads, has a staff of 51 and an annual budget of $10 million (R119 million) - about four cents per vehicle. By contrast, GM alone generated net income of $2.8 billion (R93.5 billion) in 2014.

Yet acting within the same constraints, Rosekind has used some legal tools that have been available, but rarely used before.

In the Takata recall, the regulator for the first time is exercising its authority to expedite recalls under the 2000 Transportation Recall Enhancement, Accountability and Documentation Act. The Fiat Chrysler hearing will be the first of its kind for the watchdog since 2012 and the biggest yet.

Clarence Ditlow, a leading auto safety advocate who heads Washington-based Centre for Auto Safety, said: “He's using the resources he has and working to change the culture at the agency from one that gets along with the auto industry to one that regulates the auto industry”

The agency now has a boss who is not tied to the auto industry, bDitlow added, but knows Washington and regulation.

Yet bringing lasting change remains a daunting challenge for Rosekind, whose term will end along with Obama's in early 2017.

Takata's airbag recall alone could take years to complete as automakers scramble to line up replacement parts.

“The next two years is going to be a sprint,” Rosekind said in March. “We have no time to waste.”

Related Topics: