Sant'Agata Bolognese - Italians, they say, talk with their hands, and this one does so more eloquently than most.
Watch over the shoulder of Filippo Perini, head of design at Lamborghini, as he uses lightning-fast pencil sketches to explain just why the new Huracan looks the way it does and how the production car mirrors almost exactly his original concept, labelled prosaically "Project LB 724".
BUILT TO BE DRIVEN
"The goal was to create a car with a really clean and extreme design," he says, "that would still be usable on a daily basis.”
The car's profile is as close as possible to a single dramatic slash of carbon-fibre and glass from the top of the geometrically-shaped air intakes to the tail-light transom at the rear, drawing inspiration from the Aventador - and back to the 1974 Countach, penned by rookie designer Marcello Gandini of the Bertone studio.
"Every solution of design is driven by functionality."
Perini goes on to explain that the shape of the air-intake openings was determined by air-flow dynamics.
The Huracan has a 5.2-litre V10 engine that's rated for 448kW and 560Nm, driving all four wheels via a seven-speed, dual clutch transmission that launches it from a standstill to 100km/h in 3.2 seconds and on to more than 325km/h
When Signor Perini has had his say, enjoy the promotional video below, a fanciful explanation of how Project LB 724 got its name: Hurricane.