Woking, Surrey - This is the first 'official' picture McLaren has released of its new entry-level sportscar - and it's very much a teaser.
The car in the photograph is heavily camouflaged, but the typical McLaren tick-shaped headlights are there, and we can see the bulkhead immediately behind the front passenger seat - this is definitely a two-seater, despite rumblings in the cybergarage about a 2+2.
McLaren has said the car will tick all the boxes, with a carbon-fibre box chassis and mid-mounted V8, but will slot into the range below the 650S, putting it directly up against the Porsche 911 and Audi R8.
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Known until recently by its rather sexy internal codename - P13 - but now officially if unimaginatively badged as the McLaren Sport Series, it's due for world release in the second quarter of 2015;
McLaren calls it a game-changer, saying it will change the way we think about sports cars - much as people once believed all swans were white until Dutch explorers found black swans in Western Australia in 1697.
Thus the black swan became the symbol for a moment that challenges what we think we know, and McLaren has adopted the motif for a series of ads that will show why the Sports Series is so different from other sports cars.