Sydney - Melbourne's biggest brothel geared up on Wednesday for a suitably glitzy flotation on the Australian Stock Exchange by flying in former Hollywood madam Heidi Fleiss.
The Daily Planet Ltd, the first bordello in Australia to seek a listing, has ambitions to expand to Sydney and other state capitals.
"We are going to put in a five-star establishment that will set the tone of the area," said Daily Planet spokesperson Andrew Harris, referring to plans to convert the 40-room Barclay Hotel in the Kings Cross red-light district of Sydney into a jumbo brothel.
Fleiss, who served three years in prison for money laundering and tax evasion, was contracted to draw in investors to the first public offering of Daily Planet shares.
"I am the most knowledgeable person on earth about sex," she told her audience in Melbourne. - Sapa-DPA