Burbank, California - Disney says it is buying online social gaming company Playdom for more than $560-million. It's the latest sign the company is becoming a formidable player in the videogame industry.
The Walt Disney Co. said on Tuesday it is buying Playdom to strengthen its digital gaming portfolio. Disney says the purchase will help bring its characters, stories and brands to customers in new ways, through Facebook and MySpace.
Playdom shareholders may also earn another $200-million if the company meets certain financial targets.
Mountain View, California-based Playdom's games include Social City and Sorority Life.
The deal comes less than a month after Disney said it bought Tapulous, the maker of the popular iPhone music game Tap Tap Revenge. - Sapa-AP