Is this the end of Nokia phones?

The Nokia brand name is to disappear from mobile phones, less than a year after it was acquired by Microsoft.

The Nokia brand name is to disappear from mobile phones, less than a year after it was acquired by Microsoft.

Published Oct 23, 2014

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London - The Nokia brand name is to disappear from mobile phones, less than a year after it was acquired by Microsoft.

The company has announced that Nokia Lumias will instead be known as Microsoft Lumia smartphones. Nokia’s non-mobile division, which is not owned by Microsoft, will continue to use the name.

A post on Nokia France’s Facebook page confirmed the change, which will be rolled out across the globe “in due course”.

The announcement comes despite Microsoft signing a ten-year deal agreeing to use the Nokia name on its mobile products.

The mobile operation was bought by Microsoft in April in a deal worth £4.6-billion.

Since then, Microsoft has quietly shifted away from the Nokia brand. The firm is currently undergoing a large-scale shake-up, after chief executive Satya Nadella announced around 18 000 job cuts in July. - Daily Mail

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