UHD TV made in SA, but it’ll cost you

Published Sep 6, 2013

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Cape Town - Hisense has announced the launch of their new 84” UHD TV, which will be manufactured at its Atlantis plant 50km north of Cape Town.

The TV, hailed as the ‘Evolution of TV’, will be the biggest consumer UHD TV to be produced on South African shores.

The first order of the TV to be produced locally has been made by the express and logistics giant DHL Express. It was handed over to their Managing Director for Sub-Saharan Africa, Charles Brewer, at a ceremony on Thursday, attended by the Mayor of Cape Town, Patricia De Lille.

Hisense opened its 25 200sqm high tech manufacturing facility in Atlantis in June 2013, injecting R350-million into the local economy. The factory’s capacity allows for the production of 400 000 refrigerators and TVs each per year. More than 300 production positions have already been filled by local residents.

“The investment in the community and in South Africa as a whole, by Hisense is significant. Taking into consideration the impact that the investment will have on indirect employment, we are looking at creating more than 3 000 jobs in related industries,” commented Jerry Liu, GM Hisense South Africa.

“The optimisation of our local supply chain, and the positive growth and competiveness of our products in the local market, support our plans to grow the business in the country and the continent.

“The production of the new 84” UHD TV solidifies our commitment to uplifting the local industry, by producing world class goods locally,” he continued.

The new 84” UHD TV offers Smart TV with a revolutionary display technology, built-in Wi-fi, and a narrow frame.

It also offers new 4k UHD, or ‘Ultra High Definition’ technology, which packs in four time the number of pixels into the same screen size as traditional 1080p HDTVs, enabling stunningly realistic picture quality and beautifully natural motion with incredible detail. The term 4k refers to the approximately 4 000 pixels on the horizontal resolution.

Smart TV technology allow viewers to personalise their viewing experience, while Wi-fi, internet and built-in apps all come as standard. The in-built 3D engine is so powerful that it allows a conversation from normal 2D movies and TV programming to 3D in real-time, with the push of a button.

* The Hisense 84” UHD TV retails at Dion Wired and Hirsch’s for R170 000.

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