Los Angeles - If you’re reading this curled up on the sofa ready for your favourite programme to start, apparently you’re behind the times.
Because television is already a thing of the past – according to YouTube bosses.
Eric Schmidt, executive chairman of Google, which bought the video-sharing site in 2006, said there was no need to boast about how internet videos would one day overtake traditional television. “That’s already happened,” he insisted.
Mr Schmidt said “the future is now” for YouTube, which recently passed the milestone of one billion unique visitors every month. But he predicted that figure could rise to “six or seven billion” when the third world embraces the medium.
In a presentation to advertisers in New York, Mr Schmidt said of YouTube: “It’s not a replacement for something that we know. It’s a new thing that we have to think about, to programme, to curate.”
And Robert Kyncl, head of global content for the company, said: “I thought that YouTube was like TV, but it isn’t. I was wrong. TV is one-way. YouTube talks back.”
In the US, more 18- to 34-year-olds already watch YouTube than any cable network. - Daily Mail