Kim Kardashian West is “thrilled” to be helping in the fight against Aids.
The star is working with Apple and (RED) in honour of World Aids Day on December 1 by offering exclusive new content in her Kim Kardashian: Hollywood app, with all the in-app purchases donated to the Global Fund in a bid to eradicate the disease.
Kim said in a statement: “Players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones. As a ‘thank you’ for their support, players can take a (RED) branded selfie with me and share to their social networks!”